Difference between Business Markets & Consumer Markets

Usually consumer marketing is aimed at large groups and they use mass media .While advertising is limited it often helps the business marketer set up successful sales calls and therefore set a good foundation.

Marketing to a business is trying to make a profit (business-to-business marketing) and not always for personal use.It has been found that Business marketing has existed since the mid-19th century. Due to so much advancement,the providers of goods or services can sell their commodities directly to households through mass media and retail channels. A marketer adds so much of research on business marketing has been done in the last 25 years. It is a business market that is what helps a person start his career after which he moves on to consumer market. This began to change in the middle to late 1970s.

Business market vs consumer market

Business markets do not exist in isolation as they are dependent on other factors.Business markets have a derived demand. It means that this has a demand in them exists because of demand in the consumer market.Compared with consumer market,the negotiation process between the buyer and seller is more personal in business marketing. Most business marketers commit only a small part of their promotional budgets to advertising, and that is usually through direct mail efforts and trade journals. It can be seen that it is due to the underlying consumer demand that has triggered this is that people of India are consuming more electricity. One of the examples can be of Indian govt. who would be wishing to purchase equipment for a nuclear power plant. Now, when the income of people increases,the spending power of citizens increases, and therefore, countries generally see an upward wave in their economy.

When there is a single consumer market demand, it can give rise to hundreds of business market demands. Let’s take for example cars in India. The demand for cars in India creates demands for other equipment. These equipment include castings, forgings, plastic components, steel and tires and therefore, this creates demands for casting sand, forging machines, mining materials, polymers, rubber. Now, if there is an increase in demand of cell phones, there will also be an increase in demand for other equipments such as mobile chargers, earphones and mobile accessories. Therefore what we can conclude is each of these growing demands has triggered more demands.

Cities or countries with growing consumption are generally growing business markets, so we can say, consumption increases and it leads to more demand.

Business marketing vs. consumer marketing

There are many differences between consumer market and business market from a surface perspective being seemingly obvious, there are more subtle distinctions between the two. It has been found that Business marketing has existed since the mid-19th century. Due to so much advancement ,now, the providers of goods or services can sell their commodities directly to households through mass media and retail channels.

Usually consumer marketing is aimed at large groups and they use mass media .While advertising is limited, it often helps the business marketer set up successful sales calls and therefore set a good foundation.

Marketing to a business is trying to make a profit (business-to-business marketing) and not always for personal use.

Comparing with consumer market,the negotiation process between the buyer and seller is more personal in business marketing. Consumer market is basically a market that is Business to Consumer whereas a business market is mainly B2B market.Most business marketers commit only a small part of their promotional budgets to advertising, and that is usually through direct mail efforts and trade journals It can be seen that it is due to the underlying consumer demand that has triggered this is that people of India are consuming more electricity. Now, when the income of people increases,the spending power of citizens increases, and therefore, countries generally see an upward wave in their economy. The economy of a nation grows when there is greater demand of products which means more production and hence, greater employment, income and savings and hence, a market is a result of demand.

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