5 Gifts For Boyfriend On His Birthday

That one day in the whole year when we girls really look forward to and switch to a full planning mode is our Significant other’s BIRTHDAY :). Well surprises are always thrilling and exciting and on his birthday all that matters is that one really big smile confirming the success of your plan. So girls out there let’s discuss some off-beat gift ideas for him:


A unique way of surprising if you are living together will be “thread surprise”. I know that it’s sounding weird and you have no clue about what it is. Not to worry… just make sure that you know your bf’s bed timings (because you got to wake up before him). Arrange a place close to where he sleeps with all the stuff he likes, say- games, chocolates, flowers, perfumes, etc. Now when he is asleep early in the morning (making sure that he will get up soon) tie a beautiful thread in one his fingers. The other end of that ribbon or thread goes to the place where the gifts are kept. Make sure you tie the other end to something really solid and no fragile. Trust me he will wake up to a pool of surprises and love his queen even more.


Aha treasure hunt… memories of school days, glimpses of those fests you attended in school and/or university. Treasure hunt is actually an ageless game. So why not try it on birthdays? Well think about what special gift will be there when he gets to the destination? Why not make it unique. Yes girls I am talking about “you” being that gift. Make a list of clues and mark the way in the entire house and when he reaches the final point it will be you- the jackpot. Follow up with a surprise party: the wine, the music and the people he loves. Aha!! What a wonderful birthday.


Ting tong… okay so this is a really cute way of surprising your partner. It applies to all stages in BF-GF relationship and that is the best part of this surprise. Just make sure to convince his family members to make him open the door. When he answers the door bell there will be his favorite boutique, a watch and a big card and a cake with his picture imprinted on it.


Family members and friends are of great help when it comes to planning surprises for your loved one. If you know his family well, have a good bonding so to say then this way of surprising will be a lot easier. Tell them to jot down (individually) some cherished moments with your partner in colorful handmade papers, edit them with some adorable pictures and there you go…put all of these notes in either a collage or tie it to individual gifts from his family and friends. To be a bit more creative just slip in a little video message from all his loved ones, make a CD and you there…gorgeous lady…you have your man loving you even more (all smiles)


Surprise!! Surprise!!Surprise!!!! Don’t let him know where you are taking him…well do blind fold him all the way (tie his hands please wink!!). Reach the destination, open the blind fold and there he will be standing surprised (trust me on this). The place will be, remember, somewhere you both noticed each other and decided to talk to and then unfolded this beautiful relationship.

These are few of those manifold ways to win the heart of your beloved. Just be creative, innovative and he will have one of his best birthdays ever with you.

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What does the life cycle of a product mean?

Product life cycle is a theory related to a product of the company first introduced in the 1950s. This theory was formulated to explain the expected life cycle of a typical product. It covers the entire lifecycle from the start to its ending, a period divided into the 4 phases of product. It includes introduction, product growth, maturity, and decline.

The main motive of this theory is to optimize the value at each stage of a product. It is a marketing theory. This process involves managing the whole lifecycle of a product, from its introduction, design, manufacture, service and disposal to its obsolescence. Product is an important part of a business and so, this is an important theory.

Advantages of the Product Life Cycle Theory

  • Identifies the sale opportunity
  • Enhances the businesses opportunity and grabs them.
  • Helps to increase the sales
  • Manages the fluctuations which occur seasonally.
  • It improves the prediction.
  • Reduced time to market
  • Improved product quality and reliability
  • Maximise supply chain collaboration
  • Leads to optimization of a product.
  • It is more accurate
  • Generates the data fast and correctly
  • Leads to reduction in wastes.
  • It helps to increase the saving via integration of activities

Every product has a life. We as consumers desire for millions of products every year. A business comes in existence to provide service by selling goods. The product life cycle has 4 very clearly defined stages.So, the business units should know properly about their product and its life cycle. Each stage has its own characteristics. The characteristics mean different things for business and therefore they constantly try to manage the life cycle of their particular products.

Below are the stages that a product generally undergoes through.

Product Life Cycle Stages

Introduction Stage – This is a stage wherein the product is introduced in the market. This stage is preceded by ample research and study of the market. In this stage the product might not sell out at its best so, it may incur losses. This is a risk-taking stage. Promotion and advertising plays an important role.

Growth Stage – In this stage, the company grows. The sales increases and the company begins to benefit from the profit margins and the overall amount of profit, will increase. Thus, investment increases and the product is given a boost in this stage.

Maturity Stage –The product is well established during the maturity stage. Now, the aim for the manufacturer is to maintain the market share. This stage is characterized by competition and wise investment strategies. Innovation and modification is needed here.

Decline Stage – It so happens that the product in the market, its demand begin to shrink. This is called as the decline stage. This generally happens because the product has reached the level of saturation and the customers are or may have stopped buying the product. This happens usually when people get bored of the same product, or a better product comes in the market with less price and better technology. This is the final stage for a product.

Product Life Cycle Examples

The example mentioned below will give a clear insight about the topic.
1. Introduction – 3D TVs
2. Growth – Blueray discs/DVR
3. Maturity – DVD
4. Decline – Cassettes

Limitations to the theory of the product life cycle

There are some limitations to the theory, although this theory is widely accepted and benefited from.
  • There is no particular amount which determines the stay of a product at a stage. There may be variations. Moreover, the lengths of all the stages are not same and this is often overlooked.
  • The theory does not talk about product redesign.
  • There is nothing said about reinvention of a product.
  • There is no evidence which says that all products must die. Some products can mature again from decline stage. There are exceptions always/
  • This theory over-emphasizes new products ignoring mature products. There are possibilities when matured products can derive greater profits than the new ones.
  • More emphasis is given to individual products. The companies should focus on larger brands too.

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Market Targeting: Introduction, Definition, Procedure and Methods

Target Marketing is done after market segmentation, i.e. once the marketer has identified different segments within the market (read more about what is market segmentation) . After the segmentation, the marketer then devises various marketing strategies and promotional schemes which will suit the demand of the market. This is done keeping in mind the tastes of the individuals of particular segment. This process is called targeting. Organisation targets them, once market segments are created,Targeting is the second stage. There are three steps, and this includes segmentation, targeting and market positioning.

The marketers and various organisations use various marketing plans and schemes target their products amongst the various segments.
  • The most apt example here would be of NOKIA as it offers handsets for almost all the segments. They very well understand their target audience. Also each of their handsets fulfils the needs and expectations of the target market and therefore Nokia is so popular.
  • Another example would be of Chik Shampoo in India that started the sachet revolution. People of the lower income group could also afford to try the new products. It fulfilled an aspiration.

Target marketing is the art of marketing only to a desired target market. Therefore, it is also called as niche marketing whose main target involves two steps such as
  1. Deciding your market segment
  2. Designing your marketing mix

What are Target markets

Target markets are groups of which have a specific segmentation as given below:
  • Geographic (their location or climate region)
  • Product-related segmentation (relationship to a product)
  • Psycho-graphic segmentation (similar attitudes, values, and lifestyles)
  • Demographic segmentation (gender, age, income, occupation, education, household size, and stage in the family life cycle)
  • Behavioural segmentation (occasions, degree of loyalty)

Strategies for reaching target markets

There are 4 basic strategies for reaching the target market:
  • Undifferentiated marketing
  • Differentiated marketing
  • Concentrated marketing
  • Niche marketing

Mass marketing (Undifferentiated Marketing)

This is a type of marketing strategy wherein a product is sold through persuasion to a wide audience. Here, it is decided by the business unit that they will ignore market segment differences and appeal to everyone with one offer. Their main aim is to reach the largest number of people possible. The media used by them are television,newspapers and the internet(information technology, social media etc). It involves incurring huge expenses.

Differentiated marketing strategy

It is also called multi-segment marketing wherein the company decides to provide separate offerings to each different market segment that it targets. The main focus here is to appeal to multiple segments in the market. Here the company provides unique benefits to different segments.

Concentrated marketing Or Niche marketing

This approach focuses on selecting a particular market so you can concentrate on understanding the needs and wants of that particular market. Here it is the niche on which marketing efforts are targeted. This is a useful strategy as it helps the firms to focus on one segment enabling them to compete effectively against larger firms.

Direct marketing

Direct marketing is one way to reach out to target markets for the marketers. Keeping track of customers profile is integral here and the databases usually come with consumer contacts. The contacts are in the form of email, mobile no., home no., etc.

Case study of Target marketing – Titan watches

Titan watches are the best example of target marketing because of the following reasons .
  • Segment selection –Titan targets multiple segments. These segments are usually based on their income, social and behavioural attributes Therefore, it targets a variety of customers as in who have low incomes and also the customers with high income.
  • Marketing mix –Titan has a new product for each segment and so it does not offer the same product to different customers. Example,a Sonata is for the low income group whereas a Tommy Hilfiger will be offered to the high purchasing power individual.
  • Positioning – Each product of Titan is positioned in a way that when you walk in the store you will find that there are separate sections for each class of customers depending on their income groups.
  • Customer life cycle marketing – Titan ensures that it has a product whether its customer is a college going individual, a working women or a high income professional.

So, titan is an excellent example when it comes to target marketing.

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The Power of Remembering How Far You've Come

I have always imagined my life and its journey to be a path from A to Z with infinitesimal stops, checkpoints and gates in between. I do not believe in destiny but in the fact that we are the masters of our future, of course there may be millions of events in our life which are not in our control but for me, the key is to remember the end goal- the destination of the journey which shapes our decisions in that direction.

When we are positive, it’s all good- we have our direction, the frame of mind to take good decisions which will help us achieve our ultimate goal; but what happens when we are sad? Sometimes, we get into a series of events, coordinated or influenced by others affecting our positions due to the net of connections. This is something that has always fascinated me- the magnitude of effect of even a small decision around us! But that also overwhelms me with the kind of uncertainty we deal with in our daily lives. Even though we may schedule things which are in our control, put in effort to make things turn out in our favour, there is something always out of our span of control. And when our plans go awry, its almost as if we never had a plan and are back to square one! But we plan and we plan and we plan, only to realise that being spontaneous would have been better and the months (or probably years) of preparation have now gone down the drain.

But that is where we are wrong! Merely missing the achievement does not mean that the effort put over the time has gone waste. This is the time when we need to remember how close we have come to achieving our goal, even though we have missed to achieve it. Yes there were high stakes attached to achieving it, but guess what- this experience gained in the process is as valuable. Thus It is often said that we should get inspired from those who have achieved their goals and learn from those who tried but couldn’t.

The alternate path theory

Consider a starting point, A and a destination, D and three paths leading to it- A-B-D, A-B-C-D and A-C-D. We know that there are only three paths to destination D but we are unsure of the one which will lead us to it faster. After evaluating and taking calculated guesses we decide to go through path A-B-D. But due to heavy rains on the way, we realise that we cannot make it to point B in time. But we realise that if we go a little fast through a longer route A-B-C-D we just might be able to reach our goal in time. Now, we try our level best to get to point D in time. Yet again, there is another obstacle in between and we realise that going through point C maybe more time consuming but it will surely get us to the destination in time. Life’s like that. Sometimes we need to rule out options by trying them ourselves to be absolutely sure of the correct one left for us. Even though the first two attempts were unsuccessful, they ultimately led us to our destination by learning from our mistakes in the first two attempts and implementing the same.

Let me share a personal example with you. I have always been painfully shy and to be honest it has stopped me from achieving the great things that I dreamt of by not communicating at the right time/place/ in front of the right people. I believe I wouldn’t have been so shy if I went through a different external environment rather than the one that I was in-external factors which led me on to decide which path to take. I decided to change my approach to achieving my goals since my shyness was a hindrance to the current one and was making my rate of growth decrease exponentially. But as I grew older I realised that had I pushed myself to overcome my shyness bit by bit, I would have achieved a lot more in a shorter time. I was slowly coming to terms with the truth of matter that I had to attack the root of the problem and face it head on. Just thinking about overcoming shyness has pushed me to do things and learn from small experiences every day. Indeed my process of growth has been slow and delayed but every day I feel closer to my goal. And just last week I was going through the journal I wrote a few years ago and realised I had grown in terms of experience. I used to feel that I have remained the same over the years but going through my journal and getting in touch with my older self,made me feel that even though I took baby steps, there was a remarkable difference. This made me realise that I can reach greater heights by putting in a little more effort and now feel self-driven.

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What is market positioning? Strategies, Significance

Once the list of target markets is made, the next step is to position the products in such a way that the target audience can connect with it Read More about - What is Market Segmentation? Basis, Types & Examples) . This can be done through a good marketing mix. Therefore, a decision has to be taken as to how to create an identity or image of the product in the mind of the customer. We know that every segment is different from the others. This thus, makes the expectations of different customers with different ideas come into picture and a proper understanding of this will help the marketers.

The process of positioning a product in a market includes:
1. Identifying the differential advantages that are unique to each segment
2. Finding the different positioning concept for each of these segments.

This process is nothing but positioning . In simple terms, we can say that positioning is one of the STP’S, a marketing strategy that ails to create an image for the brand.

Once we have targeted the various segments, now comes the role of positioning. We need to understand the very aspects of each segment and using the marketing mix, use techniques such that the brand image is created in the minds of the consumers of the various segments. It can be done with the attributes and special features of the product or the umbrella brand under which the product is introduced. Once the product is positioned based on the marketers plan and expectation, the base of the market is set and the product is ready to do well in the industry.

Talking about positioning, it is all about how the message about the product is delivered to the consumers . The message and its communication is essential because the potential consumers will decide whether to buy or not. The message has to be communicated aptly which will include everything about the product as in where you sell your product, how you make it, where you make it and your price. This all should be done without your using any overt advertising, public relations or promotions.

Considerations and divisions in positioning strategy:

Specific Demographic:

You may not appeal to any group if you try to be everything to everyone.
For example, the deodorant called Carolina Herrera markets itself only for women. It might lose sales in the men part, but the market share is increased as by getting more women to buy this deodorant than other brands. Therefore, to build that trust you need to target a specific demography.

Low-Price Strategy:

Companies can never increase their market share if they target the elite classes through their premium products. They should have a strategy called as low price strategy which will ensure all the consumers can afford it and it gains the favor of price conscious consumers. For example in India, companies know that the Indian customers are very price sensitive, so when they market in India, they make sure the price is affordable. This strategy can gain favor from all the customers in the area and hence increase the share.

High-Price Strategy:

Some companies price their products higher than their competition, and this is because to want to create a perceived value. There is a common perception that high price means high quality. So, to create the sense of affluence, status and good quality, companies increase the prices of their products. They are called as premium goods. For example, Apple and Iphone.


The place where you sell your goods, speaks a lot about its quality. For example: Tennis and golf equipment manufacturers position certain models in a way that it seems that the quality is higher compared to other brands in their line . they sell it only in professional shops or speciality stores. Now the public usually believe these are the top-of-the-line models because these rackets and clubs may not be available at Walmart or Target. Hence they desire for more of these products.


You can position your company to play on their loyalty to their group if you have a customer base with a common, personal denominator. For examples – there are marketers who advertise their products as made locally or in the United States; Christian-owned businesses; alignment with a charity; or sponsorship of a school sports program.
Positioning is all about getting the product connected to the target market in a way that the product was conceived as or the marketing strategy. It is the step before the final delivery, but the ultimate step in terms of creating a reputation or brand that will either attract or repel customers in their own ways.

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